Your business, running on AI that actually ships.
Sellu is an AI implementation partner. We audit your operation, build production-grade AI agents and workflows, and manage them long after launch — the same systems we run our own companies on.
Three ways to get the hours back.
You bought the AI hype. Now what?
Demos aren't systems.
Every vendor says "AI." Most deliver a chatbot demo and an invoice. Meanwhile your team still does the real work by hand — intake, follow-up, reporting, coordination.
Quick fixes break.
Duct-taped automations work until they don't. When volume grows, they become your new bottleneck — and nobody wrote down how they work.
Nobody stays to run it.
Agencies build and leave. Your team inherits a system it didn't design and can't maintain. Six months later you're back where you started.
Five years ago, this wasn't even for sale.
Systems like these used to come in exactly two forms — custom software or payroll. Both priced most businesses out.
The technology changed. The economics changed with it. That's the window you're in.
Book an AI Readiness AuditWe picked a side. Here's why.
Most AI agencies are platform-agnostic on purpose — it lets them sell whatever's easiest. We went the other way and specialized in Anthropic's Claude, because it's what we'd bet our own businesses on. And we have: our mortgage company, real estate brokerage, and property management operations all run on Claude-powered systems we built.
Talk to our AI implementation team →Claude Code, the Model Context Protocol (MCP), and the Claude Agent SDK are the production toolchain behind the current generation of enterprise AI agents. MCP means your AI connects to your existing tools through an open standard — not a proprietary lock-in.
Knowing one platform at architect depth — its failure modes, its guardrails, its upgrade path — is worth more to your uptime than surface familiarity with ten.
Anthropic's Claude Partner Network and certification program exist to separate firms with real Claude expertise from logos on a slide.
We run our own companies on this. Here's the proof.
Before Sellu had clients, it had guinea pigs: our own portfolio of real estate, mortgage, and property businesses. These are production systems processing real revenue — not demos.
NOAA Mortgage OS — Simple Home Loans
Mortgage files live or die on document chasing, income calculation, and status communication — and every hour a processor spends on them is an hour not moving files.
An AI-powered mortgage operations system handling document intake, income calculation, and borrower communication — with loan officers and processors working from one system.
Metrics in verification — we publish only numbers we can defend.
ELLA — Casa Simple
A 15-agent brokerage generates leads, listings, and follow-up obligations faster than any human team can consistently work them.
An agentic CRM and marketing intelligence platform — lead routing, follow-up sequences, listing marketing, and agent performance visibility.
Metrics in verification — we publish only numbers we can defend.
Client engagement — details on request
This case study publishes once the client signs off on what we can share — name, scope, and numbers. Until then, ask us about it on the audit call.
Your industry isn't too different. The bottlenecks never are.
Book an AI Readiness Audit
“I didn't start as a consultant. I built these systems because my own companies needed them — and other owners kept asking who did it. Sellu is that answer, productized.”
Your industry isn't too different. The bottlenecks never are.
NOAA Mortgage OS
AI-powered document intake, income calculation, and borrower communication.
ELLA — Casa Simple
Agentic CRM with lead routing, follow-up sequences, and listing marketing.
Client engagement
Case study publishes once the client approves — ask us on the audit call.
What are manual workflows costing you?
A rough estimate of the annual value your team could reclaim.
Assumes 65% of manual hours reclaimed. Your actual numbers come out of the audit.
Get the real numbers — book an auditOne ladder. Three rungs. No mystery pricing.
Every engagement starts with the Audit, because building without a map is how AI projects die. From there, we implement what the roadmap says is worth building — and if you want us to keep running it, that's what Managed AI is for.
AI Readiness Audit
The complete map of what AI should (and shouldn't) do in your business. Five phases, one roadmap document, a fixed-price quote for phase one.
Implementation
We build what the roadmap prioritized:
Everything ships documented, tested against your real data, and with your team trained during the build — not after.
Managed AI (MSP)
AI systems aren't fire-and-forget. Models improve, your business changes, and edge cases appear. Managed AI covers:
Know what it's worth before you spend a dollar building it.
Most AI projects fail before the first line of code — because nobody decided what should be an agent, what should be a workflow, and what should stay human.
Operations Mapping
We sit with the people doing the work. Every workflow across every department gets mapped: who does it, how long it takes, what it costs, and where it breaks. No assumptions — we interview, observe, and quantify.
Architecture Triage
Every opportunity gets classified: agent (AI reasons and acts, with defined autonomy limits), workflow (deterministic automation — same input, same output, every time), or human-stays (judgment calls that shouldn't be delegated). This is the step generic automation shops skip — and it's why their builds either underwhelm or overreach.
Systems & Data Readiness
We inventory your stack: which of your tools can connect today, where your data lives, what's clean and what isn't. Blockers get flagged now — not discovered mid-build as change orders.
Security & Governance
Permissions, human-in-the-loop checkpoints, escalation rules, audit trails, and hard limits on what any AI system may touch. You get a governance one-pager your leadership (and your compliance officer, and your E&O carrier) can actually read.
The Roadmap
The deliverable: every opportunity ranked by ROI, with estimated cost, timeline, and architecture per item — plus a fixed-price quote for phase one of implementation. Build it with us, build it with someone else, or build it in-house. The map is yours either way.
Fixed fee, scaled to your headcount. Quoted before you commit.
One flat price based on the size of your operation — no hourly meters, no scope surprises. The fee is fully credited toward implementation if you proceed within 90 days.
Fair questions.
Book your audit.
Book an AI Readiness AuditStart with the Audit. Everything else follows from it.
Book an AI Readiness AuditThe right tool for every job.
We're not locked into any single vendor. Every system we build uses the best available technology for that specific problem — and everything below is tech we've actually built with, not a logo wall.
You don't need to know any of these names.
That's the point — you run your business, we run the technology.
Book an AI Readiness AuditBuilt by operators, for operators.
I run real companies in Miami — a real estate brokerage, a mortgage business, property management, short-term rentals. The paperwork, follow-up, and coordination in those industries nearly ate me alive, so I started building AI systems to run them. They worked. Then other business owners started asking who built them.
Sellu.ai is the answer to that question. We bring the systems, the architecture discipline, and the ongoing management that we'd demand for our own revenue — because we literally do.
Small by design.
The people who architected the systems our own companies run on — and who lead every audit and build personally.
Engagement, implementation, and support — the same team that keeps our portfolio systems running keeps yours running.
We work in both of Miami's languages.
We're based in Miami and we work in both of its languages. Trabajamos en inglés y en español — your team's language is our working language.
Meet us.
Book an AI Readiness Audit“I didn't start as a consultant. I built these systems because my own companies needed them — and other owners kept asking who did it. Sellu is that answer, productized.”